LIVING LAB
A Living LAB is an open innovation tool and an action-research methodology that supports the development of new products and services. The approach is a project management method integrating end users under realistic conditions through co-creative processes and supporting a collaborative ecosystem of non-natural partners.
Whether you are a private company or a consortium of partners, the reasons for setting up a Living LAB are generally to:
- Reduce the development and marketing cycles of products and services (time to market);
- Reduce investment risks (cost to market);
- Better understand the conditions of adoption of a new product/service by a community of users;
- Promote links with user communities;
- Develop the stakeholders open innovation capacities.
The missing link between research and the commercialisation of a product and service
A multi-stakeholder ecosystem that gives everyone the same rights to innovate
The key value of a Living LAB is to develop reliable and trusted intermediation between non-natural stakeholders (public authorities, private companies, civil society) who may have divergent interests but whom the LAB will bring together towards common objectives in an egalitarian decision-making mode in terms of innovation.
